SIMA Image Awards 2010
The Surf Industry Manufacturers Association (SIMA) was proud to set up the 8th annual celebration for the brand image Awards to honour the best performing Brands of the year 2010. SIMA has established different awards in terms of Marketing, innovations, products and performances of a brand.
That’s a great celebration for the action sport and particularly for the surf industry, in order to promote the innovation and to make the market dynamic. All Brands were invited to this annual celebration from the smallest surfing brand to the leading brands of the industry.
„Last night was amazing. Not only is it clear that the SIMA Image Awards themselves have become truly meaningful to those brands and products getting the deserved recognition, but we also succeeded in adding hundreds of more surf industry members to the mix by moving the event to Orange County“, says Doug Palladini, SIMA President and Vans‘ VP of Marketing. „On behalf of the SIMA Board of Directors and our member brands, congratulations to all the nominees and award winners.“
We have seen RVCA and Nixon watch awarded for the best performing brand and the best marketing campaign, it’s really nice to see little brands making their success by their brand design or their marketing strategies.
Channel Island was awarded for their successful surfboard The Dumpster Diver, which was quite famous over the past year and created a real buzz.
Recap on the best awards of the year:
Men’s Marketing Campaign of the Year: Nixon’s “Impressions” Campaign
Criteria: Awarded to the men’s apparel, footwear, wetsuit, hardgoods, accessory or media brand that produced the most creative marketing campaign in 2010.
Lost’s “shitty & witty” Campaign
Hurley’s “Phantom: True Performance” Campaign
Nixon’s “Impressions” Campaign
Rip Curl’s “MIRAGE: Like Wearing Nothing” Campaign
Sanuk’s “Cut & Paste” Campaign
Men’s Apparel Brand of the Year: winner – RVCA
Criteria: Awarded to the men’s apparel brand that featured the most exciting designs, increased its brand appeal and grew it‘s business.
Men’s Boardshort of the Year: winner – Phantom by Hurley
Criteria: Awarded to the boardshort product from Spring or Fall 2010 product lines, that featured the most exciting design, appeal or innovation.
Cypher Brigg by Quiksilver
Hyperfreak by O’Neill
MIRAGE Boardshort by Rip Curl
Phantom by Hurley
PX1 by Billabong
Women’s Apparel Brand of the Year: winner – Billabong
Criteria: Awarded to the women’s apparel brand that featured the most exciting designs, increased its brand appeal, and grew its Business.
Surfboard of the Year: winner – The Dumpster Diver by Channel Islands Surfboards
Criteria: Awarded to the surfboard model from the Spring or Fall 2010 product lines that featured the most exciting design, appeal or innovation.
Dwart by Rusty
The Dominator by Firewire
The Dumpster Diver by Channel Islands Surfboards
Scorcher Series by …Lost
SUP 12’6 Race by C4 Waterman
Wetsuit of the Year: winner Infiniti Drylock by Xcel
Criteria: Awarded to the wetsuit from Spring or Fall 2010 product lines that featured the most exciting design, appeal or innovation.
Cypher DS by Quiksilver
E-Bomb Pro by Rip Curl
Infiniti Drylock by Xcel
Psycho RG8-Regenerate by O’Neill
SGX Chest Zip by Billabong