Louif Paradis launches NUCLEAR

Québec ripper Louif Paradis gets into business and launched together with his headwear sponsor The IFOUND Positive Group a new apparel and accessoire brand, named Nuclear. Knowing the Snow Real X and X Games Streets Gold Medalist’s style and calm way of behavior, you can look forward to some unique and pretty damn detailed stuff to come out in this year’s fall for the next 13-14 season, reflecting Louif’s personality, but also highlighting the humankind dumbness, making fun of it and opening consciousness on consequences, which we are just starting to experience. First products will be shown at SIA at Denver, ISPO in Munich and Interstyle in Japan and be available for sale in Germany, Austria, Japan, South Korea, Australia, New Zealand, Canada and the USA, of which’s turnovers 2% will be going to the Fukushima Branch, that raises funds to rebuild Ishinomaki, after its natural catastrophe from 2011.

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