The new Nike Campaign: Never Not TEASER

The guys over at the Swoosh don’t rest, that’s for sure. Never Not is the name of their current film project, which also represents the new 2013-2014 campaign for Nike Snowboarding. First of all there will be a new 2-part film called Never Not, of which you can enjoy the teaser here. Be sure to get a lot of high end footage of course, the first part will premiere online on September 16th this year. But there’s more. Once you check out the „menu“ on the official Never Not website (link below), you see that Nike is planning pretty detailed to launch more edits of their team riders, including edits from certain trips, full parts and more that start from July 29th to get on the web for you to watch.

| Never Not |